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January 2019

Subscription services, the next wave in dietary supplement retail?

2019-02-19T11:15:46-05:00January 22nd, 2019|Categories: Breaking news|Tags: |

Guest article by Kimberly J. Decker

Industry insiders and observers know: The changes rocking the dietary supplement retail landscape have been nothing short of whiplash-inducing. (Fortunately, the marketplace is rife with products to help ease the resulting inflammation.)

Yet the changes keep coming. For just when you thought that online purchasing and Amazon had shaken things up enough, a spate of new supplement subscription services are promising to bring personalized nutrition directly to consumers, right when they need it.  (more…)

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USDA’s final ruling on GMO disclosure in food called out for limited transparency

2019-02-19T11:16:00-05:00January 9th, 2019|Categories: Breaking news|Tags: |

Guest article by Sebastian Krawiec

On December 21, 2018, the U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service issued its final rule establishing the new national bioengineered (BE) food disclosure standard as required by the amendment to the Agricultural Marketing Act of 1946 that was passed on July 29, 2016. The amendment required the disclosure of bioengineered food, also known as genetically modified organisms (GMOs). Much like the law’s passage, the new standards outlined in the final rule have been met with mixed reviews. (more…)

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December 2018

10 Marketing Trends to Watch in 2019

2019-02-19T11:16:41-05:00December 26th, 2018|Categories: Breaking news|Tags: |

Guest article by Deep Patel

Marketing is being shaped by emerging technologies, methods and patterns.

It’s difficult to predict which methods will connect with consumers most effectively in the ever-changing landscape of marketing. Just when marketers believe they understand their audience, a new technology, new behavior or even an entirely new audience alters everything.

(more…)

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Female shoppers remain a powerful audience for dietary supplements. But how can manufacturers reach them?

2019-02-19T11:20:49-05:00December 12th, 2018|Categories: Breaking news|Tags: |


Guest article by Kimberly Decker

According to the 2017 CRN Consumer Survey on Dietary Supplements, fully 79% of women are supplement users—six points ahead of the men’s team, of whom only 73% profess regular supplement use. (more…)

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November 2018

As Gen Z Reshapes the Social Media Landscape, Marketers Need to Be Open to Change

2019-02-19T11:18:00-05:00November 28th, 2018|Categories: Breaking news|Tags: |

Guest article by Brittany Hodak 

Flexibility and an interest in exploring new channels will go a long way

Believe it or not, Gen Z is entering its prime working years. The 13- to 24-year-old cohort’s spending power is estimated at somewhere between $29 billion and $143 billion, easily eclipsing that of the millennial generation.  (more…)

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