Marketing needs to resonate with, and reflect, audience-specific needs.Breaking news
A study by CBD Marketing in Chicago evaluated assumptions about dietary supplement brands that market their product(s) to consumers across different generational segments.
Opinion: Followers need to see a validation of your online coolness in the real worldGuest article by Robert Katai
Instagram is one of the most important and most powerful marketing channels of our time. It is great for content marketing and paid advertising and, at the same time, for communication and customer service. It has the capacity to drive great engagement and better-than-average return on investment for a marketer, brand or agency. (more…)
Guest article by Kimberly J. Decker
In the annals of “What’s Old Is New Again,” you would be hard-pressed to find a better case study than herbal and botanical ingredients. For despite the fact that these plant parts and preparations thereof have been…er, rooted in traditional medical systems for millennia, the convergence of contemporary science and a passion for all things “natural” has shot herbal and botanical dietary supplements onto center stage not only with consumers, but with brands and health professionals, too. (more…)
Guest article by Jennifer Grebow
Probiotics have had a tough media run in recent months. Why are probiotics in the crosshairs, and why now? (more…)