Guest article

Guest article by Sebastian Krawiec

On December 21, 2018, the U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service issued its final rule establishing the new national bioengineered (BE) food disclosure standard as required by the amendment to the Agricultural Marketing Act of 1946 that was passed on July 29, 2016. The amendment required the disclosure of bioengineered food, also known as genetically modified organisms (GMOs). Much like the law’s passage, the new standards outlined in the final rule have been met with mixed reviews. (more…)

Guest article by Deep Patel

Marketing is being shaped by emerging technologies, methods and patterns.

It’s difficult to predict which methods will connect with consumers most effectively in the ever-changing landscape of marketing. Just when marketers believe they understand their audience, a new technology, new behavior or even an entirely new audience alters everything.

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Survey results indicate high degree of confidence in the future of the dietary supplement and nutritional products industry.

Guest article by Sean Moloughney

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Guest article by Brittany Hodak 

Flexibility and an interest in exploring new channels will go a long way

Believe it or not, Gen Z is entering its prime working years. The 13- to 24-year-old cohort’s spending power is estimated at somewhere between $29 billion and $143 billion, easily eclipsing that of the millennial generation.  (more…)