Copywriting

January 2024

How to Pick the Best Shade of Lip Gloss

2024-04-10T20:20:09-04:00January 10th, 2024|Categories: Copywriting|Tags: |

Choosing The Best Lip Gloss Color
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An Insider’s Look at the History of Gouache

2024-04-10T20:20:29-04:00January 3rd, 2024|Categories: Copywriting|Tags: |

Passing Grey an gouache on board painting by the artist, Travis Humphreys.

By Chelsea Reed

Let’s pick up from our last exploration of gouache painting! We learned that gouache is a special type of watercolor paint. It’s vibrant, opaque, and layers over very easy. We also know that the practice of painting with gouache has been around for a long time. But where did it come from? (more…)

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December 2023

3 Insider Tips on the Development of Probiotic Formulation

2024-04-10T20:55:28-04:00December 30th, 2023|Categories: Copywriting|Tags: |

By Cindy Reed

Current market research indicates probiotic dietary supplements are trending as the fastest-growing supplement category in North America, 2016 – 2021. Marketers interested in launching or reformulating probiotic formulations can encounter some unique challenges in product development, manufacturing and even packaging. Here’s an inside look at how a contract manufacturer can add value to this complex process, with Kathy Paffendorf, account executive at Pharmachem Laboratories, Inc.  (more…)

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Make the Most of Holiday Travel Tips and Gift Cards

2024-04-10T20:21:07-04:00December 21st, 2023|Categories: Copywriting|Tags: |

Holiday Travel Tips and Gift Cards
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The #1 Health Crisis in the World is Obesity

2024-04-10T20:54:22-04:00December 13th, 2023|Categories: Copywriting|Tags: |

By Cindy Reed

More than two-thirds of Americans are overweight or obese. This health condition is a major risk factor associated with leading causes of death including heart disease and stroke, cancer, COPD, diabetes, and osteoarthritis. Annual medical costs for obese individuals is 42% higher than people of normal weight. (more…)

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