2019 Ingredient Trends to Watch for Food, Drinks, and Dietary Supplements: Elderberry
Guest article by Sebastian Krawiec
Elderberry (Sambucus nigra) is a rising star in the natural retail channel. In the natural channel, elderberry has grown in sales to surpass other well-known immune-support ingredients such as echinacea and vitamin C. According to SPINS, during the 52 weeks ending November 4, 2018, sales of elderberry in the U.S. natural channel grew by 82.2% to reach $20,215,212. (more…)
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Guest article by Jennifer Grebow
By Chelsea Reed
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Key insights about the global consumer trends focused on food and beverages.