5 Reasons Why You Need an Awesome Lead Magnet

By Chelsea Reed

Websites. Blogging. Email marketing. Social Media.  Components like these are significant to getting more business in today’s digital world. Generating more leads, building customer trust with you, and making it easier for you to sell to them.

But how do you add customers to your database when they’re inundated with spam and signup offers? Lead magnets! These free morsels of valuable goods are offered in your website, blog, or email campaign in exchange for the customer’s email address. It can be a free eBook, coupon, or video.

Not convinced yet? Here are five reasons why you need to look into one soon.

1. You get to know your customer.

Knowing your customer is one of the golden rules of digital marketing, and a lead magnet helps you do that. Take the time to research the target audience for your business. Who are they? What do they want or need? What solution will solve their problem? Offer them a kickoff to that solution through the lead magnet.

2. And it helps you brand yourself.

Lead magnets not only give you the opportunity to research your customers, they help your customers get to know your business better. This information exchange facilitates trust, and as they trust you, your brand grows. A carefully crafted lead magnet will also enhance your reputation.

3. It’s the “secret sauce” for a large mailing list.

Want to build a large email list fast? Use a lead magnet with an opt-in to get the ball rolling. People are cautious about providing their contact information these days, so you must give them a good reason why they should entrust their valuable contact information to you. A lead magnet that addresses a specific audience will break the ice and it adds quality to quantity.

4. Your conversion rates will double if you have one.

No one wants to see their website conversion rates crawl to 1% or less, yet it happens all the time. Breathe new life into it by offering your viewers a lead magnet for signing up. Web pages with lead magnets often double – and even quadruple – the conversion rates compared to those that ask viewers to sign up without having one.

5. Free stuff is irresistible.

A powerful reason why lead magnets work well is also a simple one – people like to get free stuff! And because it’s free, customers can sample what you are offering without risk, and they perceive that you are doing them a favor. These reasons will increase the opportunity to turn your new prospects into a loyal following.

Ready to create lead magnets for your digital content, but aren’t sure how? Cindy Reed Marketer can help. Our team of content marketing experts will save you time by developing lead magnets that target the right audience, enhance your website optimization, and build your conversion rate to increase the return on investment for your business.

Contact us and tell us about your needs.